Thank you for visiting Schauer Power Center! The Schauer family has been operating businesses in SE Wisconsin for over 65 years. It all began in 1955 when our dad, Bill Schauer, moved to Union Grove and established Schauer Equipment Company, becoming one of the first Surge milking machine dealers in the world. Because of Bill’s work ethic and dedication to his customers, it didn’t take him long to build a formidable customer base that over time would grow to nearly 900 dairy farms across SE WI and Northern IL. In the same way Bill recognized the future of dairy farming was automated milking machines, he also saw the latest winter recreation craze gaining momentum, snowmobiling. In 1968, he established Schauer Enterprises and became a Fox Trac snowmobile dealer in the winter, adding Simplicity tractors and Lawn Boy mowers in the summer. In 1970 Bill became an Arctic Cat dealer which set the trajectory of our power sports business.