Adidas Confirms Data Breach via Third-Party Vendor
Adidas has confirmed a cybersecurity incident that exposed certain customer data due to a breach at one of its third-party customer service providers.
In a public statement, the company said: “Adidas recently became aware that an unauthorized external party accessed specific consumer data through a third-party customer service provider. We acted quickly to contain the issue and began a thorough investigation, working with top cybersecurity experts.”
While Adidas did not specify exactly what information was compromised, it clarified that no passwords, credit card numbers, or other payment data were involved in the breach.
A company spokesperson declined to specify which regions were impacted but stated that the breach affected “certain consumers who had contacted our customer help desk in different countries.” It remains unclear whether U.S.-based customers are among those affected.
Adidas, the world’s second-largest sportswear brand with a global presence across six continents, has begun notifying affected users and has reported the breach to the appropriate data protection and law enforcement agencies.
A Pattern of Attacks
This latest breach follows similar incidents that Adidas disclosed earlier in the month involving its operations in Turkey and South Korea, according to Bleeping Computer. Those incidents involved help desk users who had reached out in 2024 or earlier.
The company has dealt with security issues in the past as well. In 2018, a breach of its U.S. website exposed millions of customers’ contact details, usernames, and encrypted passwords.
What You Should Do
If you’ve been notified about the breach or suspect you might be affected, it’s a good idea to remain vigilant. Monitor your financial accounts for unusual activity and be cautious of unsolicited emails, messages, or phone calls, which may be attempts to phish for further information.
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