Amazon’s Alexa+ Rolls Out Quietly Amid Sparse User Reports and Lingering Delays
Amazon began rolling out its updated AI voice assistant, Alexa+, about six weeks ago, but finding actual users has proven difficult.
According to Reuters, a wide search across numerous platforms—including major news sites and social media like YouTube, TikTok, X (formerly Twitter), Instagram, and Reddit—turned up virtually no confirmed users. Only two Reddit accounts claimed to have tried the new Alexa, but neither could offer proof or verify their identity.
Amazon unveiled the upgraded Alexa at an April event, saying it would offer more natural, humanlike conversations. The company also introduced the idea of “agentic AI,” with the assistant eventually handling complex tasks independently—such as scheduling appliance repairs—without ongoing user
The Alexa+ project has encountered multiple delays. In February, its release was postponed by a month after the assistant reportedly failed internal testing, and it had already been delayed once before around the time of the U.S. election in November.
Once fully available, Alexa+ will cost $19.99 per month, although Amazon Prime members will get it at no additional charge.
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