From Courtside Cocktails to Iconic Sips: How the U.S. Open Became a Beverage Sensation
While tennis is the primary draw for fans, drinks have become a key part of the U.S. Open experience. Seven of the event’s 25 official partners are beverage brands, and drink-based experiences have turned into an essential part of the entertainment. In 2023, Grey Goose sold nearly half a million Honey Deuce cocktails, while a…