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Countdown to Savings: Amazon Prime Day 2023 must-Know Details

If the summer heat has you seeking solace next to your trusty air conditioner and itching to make the most of the “Christmas in July” sales, you’re in luck. Amazon is gearing up for its annual Prime Day sales extravaganza. Mark your calendars for Tuesday, July 11, and Wednesday, July 12, as Amazon Prime Day 2023 is fast approaching. Ready to unlock amazing savings? We have the answers to your most pressing Prime Day queries.

What Exactly is Prime Day?

Prime Day is a shopping bonanza exclusively available to members of Amazon’s Prime service. It debuted in 2015 as a celebration of Amazon’s 20th anniversary, promising a one-day-only event packed with more deals than even Black Friday, exclusively for Prime members worldwide. Although the first Prime Day encountered some hiccups with sold-out items and overflowing waitlists, Amazon improved its approach the following year. Competing retailers like Walmart also joined the fray with their own rival sales.

When Does Prime Day 2023 Take Place?

Sales will go live at 12:01 a.m. PT / 3:01 a.m. ET on Tuesday, July 11, and continue for 48 hours. While some sales may linger beyond that period, it’s best not to rely on it. If you spot a discounted item you desire, seize the opportunity and make your purchase.

How Often Does Prime Day Occur?

Traditionally, Prime Day has been an annual event for Amazon to bolster Prime subscriptions and drive sales during the typically slow summer months. In 2020, due to the impact of COVID-19, it was postponed to the fall. However, in 2021, Prime Day returned to its summer roots, albeit slightly earlier in June. Last year, Amazon surprised everyone by hosting two major events: Prime Day in July and an Early Access Sale in October. It’s highly likely that Amazon will adopt a similar strategy this year to cater to shoppers eager to get a head start on their holiday shopping.

Prime Day is primarily tailored for Prime members, granting them access to the best deals. If you’re not a member yet, fret not. You can join for free and enjoy a 30-day trial period. Afterward, the subscription fee is $139 per year (or $14.99 per month). Once you’re signed up and logged into your Prime account, you’ll see Prime Day prices displayed across the Amazon website and apps, enabling you to shop, add items to your cart, and check out as usual. If you prefer a monthly subscription, you can always sign up and cancel later if desired. Apart from the initial 30-day free trial, Amazon does require payment for Prime membership. However, there are ways to pay less than the standard $139 fee. Students and individuals with EBT and Medicaid benefits may qualify for discounted Prime memberships.Discounts on Amazon’s own products are a guaranteed highlight. Look out for enticing deals on Kindles, Echo smart speakers, Fire TV devices, smart TVs, eero routers, Ring and Blink security cameras, and much more.

Prepare yourself for the shopping extravaganza that is Amazon Prime Day 2023 and make the most of the incredible deals and savings awaiting you. Happy shopping!

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