Essential Communication Strategies to grow your Business
Growing your business in a saturated market is a big challenge. As an entrepreneur, you have to work on the visibility of your brand and put in place a marketing strategy that goes straight to the point in order to attract new customers. Here are four winning communication strategies to boost your business growth.
Bet on personalized marketing
You’ve probably read that as a marketing tool, email is dead and buried. False! Are you not checking your email 24/7? Here, the challenge is to succeed in capturing the attention of the recipient before he clicks on “Delete”. Today’s customers are savvy, and a one-size-fits-all marketing strategy won’t work for everyone. They require companies to be authentic in their communications, to understand them and to anticipate their needs. In other words: that they offer them a personalized service.
Address your customers by their name, but be sure to spell it correctly. A mistake would be fatal for the customer relationship: if you can’t write their name without fail, who knows what other blunder you are capable of? Regularly review your electronic and paper mailing lists, on the one hand to check whether such person is still working at such location, and on the other hand to make sure that you are not sending the same information twice to the same person.
Optimize your electronic marketing by adding other forms of sending, such as postal mail. Thus, customers will be exposed to your message and the presence of your company on different communication channels. Research shows that the response rate increases significantly when email is combined with marketing campaigns on other platforms.
Create effective surveys
Surveys are great tools to help you reach specific customers and collect the data you need. This information will help you develop your strategy and communications, improve customer service and increase your revenue.
A good survey results from a clever mix of strategy, psychology, attractive design and clear writing. Start by determining your objective: what goal do you want to achieve with the information gathered? This objective will guide you in deciding which questions to include in the survey and how to phrase them. The survey should be designed to be easy to complete, with clear questions grouped by category.
Traditionally, surveys have been conducted by telephone, using paper questionnaires sent by mail or in-person interviews. Today, online surveys are both the most popular and least expensive solution. Consider your purpose, the information you want to collect, and your target audience to choose the method that works best.
Use search engine optimization (SEO)
Advertising is an important – and often expensive – component of your communications strategy. Targeted advertising online can be profitable for the growth of your business, if your budget allows you to use it.
Online advertising most often involves cookies that track consumers’ online activity and gauge their interests using search engine keywords. A less expensive approach is to attract customers by offering original and engaging content. Potential customers looking for a product or service shun old-fashioned intrusive advertisements. Instead, they’ll be interested in content that tells them better ways to do things. Let’s say you are in the heating and air conditioning business. Instead of praising the reasons why your brand is the best of all, why not publish an article on your site on the five steps to prepare your furnace before winter? Attract customers to your website by creating engaging and informative content. Publish a short essay or blog post that will help build your brand by imparting new knowledge to your customers. With content tailored to them and based on their queries in search engines, you will build a bond of trust and a long-term relationship with your customers.
Be creative on social media
To be effective, an online presence requires creativity, dedication and strategic thinking. A tweet, a photo on Instagram or a Facebook status are no longer enough to attract attention.
Create campaigns and contests that retain customers, attract new ones, and engage them directly with your brand.
Put your customers at the heart of your social media campaigns. Ask them to post a photo featuring your product and brand. Invite her to tag your business in the post and accompany the post with a particular hashtag. Thus, these publications can be found easily. Give participants a small bonus and reward their creativity. This strategy works particularly well when it comes to creating excitement around a new product launch or rekindling interest in a good old classic.
Contests are another way to attract attention. The principle can be as simple as posting a photo of one of your products or the prize to be won and asking customers to share it on their own accounts to enter. You can also get more creative by hosting a scavenger hunt and asking participants to post a picture of themselves with their prize on social media. In both cases, you will increase the visibility of your brand by its presence on the newsfeeds of your customers, consulted by their own subscribers.
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