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Fourth Price Hike: YouTube TV Monthly Subscription to Cost $72.99

YouTube TV has announced yet another price increase for its basic package, which offers over 100 TV channels. Effective immediately for new subscribers, the monthly subscription will now cost $72.99, an increase of $8 from its previous price of $64.99. Existing subscribers will receive the new price starting on April 18. This marks the fourth time that the Alphabet-owned service has raised its prices since its launch in 2017 at $35 per month, making the monthly subscription 114% more expensive than when it first launched.

YouTube TV has justified the increase by citing rising content costs and a need to invest in the quality of service it provides. The platform recently acquired the rights to NFL Sunday Ticket from DirecTV, reportedly at a cost of $2 billion per year. Other streaming TV packages, such as Dish-owned Sling TV, FuboTV, Hulu Plus Live TV, and DirecTV Stream have also hiked their prices in recent months, as cable networks ask for more money to battle cord-cutting.

However, YouTube TV acknowledges that the new price may not work for all its subscribers and has given them the flexibility to cancel at any time. While the cost of streaming TV packages is starting to rival traditional cable TV packages, streaming services still have the advantage of fewer fees, no clunky hardware, and easier cancellation processes. Despite this, the constant price increases for streaming services may become a deterrent for some users who are looking for affordable alternatives to traditional TV.



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