Tesla Faces Lawsuit Over Unauthorized Use of Blade Runner 2049 Imagery at Cybercab Event
Elon Musk’s attempt to recreate a Hollywood-style setting for Tesla’s recent “Cybercab” event has led to legal issues for the company. Alcon Entertainment, the studio behind the 2017 sci-fi film Blade Runner 2049, is suing Musk and Warner Bros. Discovery for copyright infringement, according to The New York Times.
During the October 10 “We, Robot” event, held at Warner Bros. Studios, Musk introduced two new autonomous vehicles: the Cybercab and the Robovan. The lawsuit claims that AI-generated visuals at the event copied imagery from Blade Runner 2049 without authorization. One example cited is an image of a man resembling Ryan Gosling, the lead actor in the film, which Musk awkwardly referred to while presenting the new products. The suit states that Musk offered no valid explanation for using the movie’s visuals.
Alcon claims it had previously denied Tesla permission to use any imagery from Blade Runner 2049. The production company further asserts that it does not want any association between the film and Musk or Tesla, citing disagreements with Musk’s political and social views.
Alcon is seeking financial compensation and has accused Tesla and Warner Bros. Discovery of several legal violations, including copyright infringement and false endorsement. The studio is also seeking a permanent injunction to stop Musk and Tesla from using any further Blade Runner 2049 content.
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