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Why Meta Is Holding Back Its Ray-Ban Display Glasses Outside the U.S.

Meta Platforms announced earlier this week that it is postponing plans to roll out its Ray-Ban Display smart glasses in additional international markets, citing supply limitations and exceptionally strong demand within the United States.
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In a company blog update, Meta explained that interest in the product has exceeded expectations since its debut last fall, leading to waitlists that now stretch into 2026. Because of these supply pressures, the company has decided to temporarily halt its planned early-year launches in countries including the United Kingdom, France, Italy, and Canada, while it prioritizes fulfilling U.S. orders and reevaluates global availability.

Meta has been developing smart eyewear in collaboration with Ray-Ban’s parent company, EssilorLuxottica, since 2019, and the two companies extended their long-term partnership in 2024.

The $799 Meta Ray-Ban Display glasses were officially introduced by CEO Mark Zuckerberg in September. The device represents Meta’s first AI-powered glasses designed for mainstream consumers, enabling features such as video playback and message responses. Interaction is handled through a neural wristband rather than traditional touch controls.

EssilorLuxottica reported in October that its third-quarter revenue received a boost from its collaboration with Meta, highlighting the commercial impact of the smart glasses initiative.

Meta’s move comes as competition intensifies in the smart glasses space. Alphabet revealed a $150 million partnership with eyewear brand Warby Parker earlier this year, while reports suggest OpenAI is also developing AI-enabled glasses in collaboration with Apple.

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