Mailchimp Reporting: Boosting ROI for Mailchimpers

If Mailchimp is your email service provider, you may not be using Mailchimp reporting to your full advantage. But you’re not alone. In fact, you may be surprised to learn that while 51% of small businesses do acknowledge the importance of reporting marketing analytics, only 45% actively track this data. Email marketing always delivers, often outperforming the return on investment (ROI) from social media marketing and paid advertising. However, understanding ROI is essential for any marketing strategy.