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Creating a good business card is central to any good marketing plan. For its size and cost, it becomes a very powerful marketing and branding tool that needs to convey the right message. Of course, you can’t expect your business card to tell the whole story about your company, but it does need to present a very professional image that people will remember for a long time to come. A business card can make or break a client’s first impression, just like the clothes you wear for an interview, or the briefcase you carry.

Let’s start with an example. Firstly, personal ambition of most salesmen is to bloom in to a successful sales manager. The position carries a lot of weight and is one of the most important posts in any enterprise. A manager’s responsibility would be running the entire sales department or the store itself. This provides room for huge decision making powers. Salespersons on the other hand are confined with limited tasks and decision making abilities. But in either case certain things are indispensable; advice, guidance and training, which can be provided by consultants and coaches.