If you are running an ecommerce website mainly into clothing then image search will surely help you to get impactful results in terms of traffic.

Image quality, uniqueness, and attractiveness play a crucial role in getting your images ranked in the image result page. Earlier very few users used to navigate to the image page to find the relative image and web page.

Google also rolled out a new feature called AI-powered google lens technology. It allows the user to get more search results depending on their interest not only that but it allows the user to purchase the product if they are interested in buying.