Anchor text is a clickable text of a link. Usually, it is underlined and colored blue. Anchor text is a ranking factor that provides additional information about a particular linked page. Besides, anchor text royally affects the site’s search appearance. Google considers anchor texts a way to create title links on SERPs. Additionally, as many SEO professionals have observed, anchor text can help get featured snippets and enhanced results on SERPs.seo company in pune proffetional servcice provider in pune.

Link building is the process of acquiring hyperlinks from other websites to your own. The links act as a vote of confidence for your website, indicating to search engines that your website is a credible source of information. Link building has been an essential aspect of SEO since the early days of search engines, and it continues to be an important factor in determining the ranking of your website on search engine results pages (SERP).