Anchor Text is the hyperlink text that addresses a specific website page, production description, or website ad. It can lead to other websites or other web pages on a common website.

Remember meta description is the place where you can offer a short summary of your web page and persuade the user to click on your link and visit your website. So writing a Meta description helps you in creating a summary that can relate to your audience.

A meta description helps the visitor figure out your writing style & the main constituents of your website content. Additionally, your website URL helps the visitor analyze the authenticity of your web page.

If you want to drive more organic traffic then it is important to identify what On-page SEO is, why is it important, and different on-page SEO techniques.