On a regular basis, Google is updating its algorithm to offer more optimized search results based on user intent. If you still think that google bot focuses on the content page or keyword matching to the web page then it’s time to reconsider your SEO strategy.

“Google can you find the steak house near me” these types of voice search queries are used by users allowing them to solve their queries within a short period of time.

With the inclusion of the BERT algorithm, Google is directing websites that in future search is going to be about intent matching rather than string matching.