There are more specific ways for competitor analysis based on the customized objective of different departments. For instance, the heads of R&D and innovation departments are mainly analysing their competitors based on the strength of the technology portfolio, covering key aspects such as breadth and depth analysis, features & functionality, quality and reliability, and R&D investment trend, innovation trend, distinct, overlapping, and active technologies. On the other hand, heads of sales, marketing, strategy, etc., departments of the company demand the analysis depicting business strength excellence covering essential aspects such as geographic footprint, distribution channel, financial capability, growth strategy and productivity, and cost-efficiency and customer value. Why Ingenious for Competitive Analysis? • IEBS follows a structural and multidimensional approach for the market to breakdown the company across individual elements. • IEBS goes beyond the standard data procurement.

After deploying Contify’s market intelligence platform, the daily custom competitive intelligence report resulted in 70% time saving for the company and enabled 85% faster delivery of strategic updates. With Contify’s competitive product analysis, the