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Cookies are something that a lot of digital marketers use for personalized marketing. Let us first understand what cookies exactly are. What are third-party cookies? It is the information that allows the digital marketing firms to know the required information about targeted users such as their behavioral patterns on the web, and their interests, in an addition to the personalization of the advertisements that you see on the web. It helps digital marketers to obtain a user profile of the audience that they are targeting. So, now on 3rd March 2020, Google announced that it will eliminate third-party cookies by 2022. This step of Google will drastically change things for all the digital marketing websites around the country, which will make things a bit difficult for digital marketers. Google’s blog post explains its reason behind charting a course towards a more privacy-first of the web, “It’s difficult to conceive of the internet we know today — with information on every topic, in e