For many businesses, living in the long tail is the name of the game. While it may seem counterintuitive for SEO, prioritizing long tail keywords (which is what I'd argue "zero volume keywords" often are) offers one of the best ways to approach SEO.

Compared to short queries, a long-tail keyword is less competitive which makes it cheaper and allows you to get more target users that are likely to become your customer.

Whether you are creating a web page for a specific location or content, you need to ensure that it contains all the high volume keywords that are used by the local audience.

Zero-volume (or low to no-volume) keywords are search queries that have very little (if any) traceable data to support how popular they are. But for some industries (like SaaS) and countless B2B companies (especially when SaaS and B2B meet), these seemingly low potential keywords can have a big upside.

If you are looking to create SEO friendly content then it is recommended to identify and include the unique keyword for different content. Make sure you are using LSI (latent Semantic Indexing) keywords in your content.

Program Overview By working with LongTailPro Affiliates, you can generate lifetime income with recurring commissions of up to 30% for each referred client purchase. LongTailPro Affiliates: A Brief Overview The LongTailPro SEO platform empowers users to generate unique and less competitive keywords, allowing for the creation of “Long Tail” keywords, which consist of combinations of more specific words. The software offers the ability to generate up to 400 results from a single common word, providing an opportunity to elevate a website’s visibility and positioning on Google, thereby increasing the likelihood of increased traffic.