deter
de·ter
verb
1.
2.
turn away from by persuasion
- “Negative campaigning will only dissuade people”
Origin
Borrowed from Latin dēterreō (“deter, discourage”), from de (“from”) + terreō (“to frighten”).
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WordNet 2.1 (Princeton University). Wiktionary (CC BY-SA). CMU Pronouncing Dictionary. WordNet 2.1 Copyright Princeton University. All rights reserved. Wiktionary content is available under the Creative Commons Attribution-ShareAlike Licence.