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Any marketing that utilizes electronic devices to send promotional messaging and measure its impact. Digital Marketing is also known as online marketing. In practice, Digital Marketing typically relates to marketing campaigns that look on a mobile phone, computer, social media, or any other digital medium. The idea of digital marketing comes from the point that today all businesses going online, so the Marketers think that why marketing is not online, so they offer digital marketing.

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.