Your pledge reminders should be one of the best engagement and stewardship pieces your donor received this year. If a donor has signed up for a pledge, especially a long-term one, these are loyal donors who plan on giving to you for many years into the future. Every time you are going to remind them to make their upcoming gift, it's an opportunity to remind them of their importance in your mission and how they are helping you accomplish it.

When a donor takes the time to tell you how they'd like to be addressed or how they'd prefer to receive communications from your organization, these preferences should be recorded in Raiser’s Edge™. But, it's more than just recording them, it is about honoring donor communications preferences. It's about following through on a donor's request.