In the ever-evolving landscape of marketing, understanding your audience is paramount. Market segmentation, a strategic approach to dividing a broad target market into smaller, more manageable segments, allows businesses to tailor their strategies effectively. While segmentation can be based on various criteria such as demographics, geography, and psychographics, one of the most dynamic and insightful approaches is behavioral segmentation. In this blog, we explore the concept of market segmentation through the lens of behavioral examples, elucidating its significance and practical applications.