In the earlier days brand mention was counted as the Off-page SEO technique but most of the websites were not focused on implementing it. Today with the increase in the implementation of various off-page SEO techniques brand mentions are grabbing many site owners and SEO expert attention.

A good SEO strategy includes optimum use of the keywords, optimization for RankBrain, In-depth content, embedded videos, optimization for voice searches, effective backlinks etc. Therefore, SEO experts have to be smarter than ever.

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After determining the keyword next it is recommended to understand searcher intent. What they are looking for after entering the search query. Once you successfully determine the search intent then according to that you can create content there meets.

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