Search Engine Optimization (SEO) is the practice of optimizing a webpage or website to increase the quality of its traffic from a search engine?s organic results. In 2020, most businesses are focusing on the online market, because about 70 percent of their customers are searching on google for a better service provider. So ranking top on google is the best approach to get the customers. More than 90% of people who use Google as a search engine only look at the 1st page of the search result and the fact is most people only click on the first three results. The Survey shows that over 80 % of people worldwide use Google, but the concept applies to each and every search engine. Search engine optimization (SEO) is the process of improving your site status and page rank organically through effective keywords and quality backlinks. SEO is the most effective way to increase traffic to your website.