Trade Workwear & Safety Ltd was established as Kaipara Workwear & Safety in Dargaville, the ‘Kumara Capital' in Northland, New Zealand in 1992. Our NZ-owned Family Business initially set out to fulfill the needs of the working people of Northland, specializing in footwear, farm and work clothing. Over the years Kaipara Workwear expanded its range and broadened its customer base. Since our humble beginnings we have evolved to become a major supplier of personal and industrial workwear, uniform & PPE products, as well as corporate image apparel throughout the region and beyond. In 1995 we moved to new premises due to customer demand and growing product lines.

Blue Illusion is a French-inspired women's lifestyle brand that was founded with a dream to combine timeless style with exceptional service. Guided by the company's three pillars of Fashion, Lifestyle and Community, Blue Illusion hopes to share its 'joie de vivre' through elegant designs, quality craftsmanship and exclusive collaborations.

Work outdoors in New Zealand? Then you'll know sometimes that having the right choice of clothes can make all the difference. We are proud to provide Kiwis with a wide range of farm clothing that is New Zealand made and designed to keep your warm all year long. Shop online now.