Nappies Direct make it easy, delivering huggies, noppii nappies wipes, toys and baby essential products. Shop online at baby stores online

When we had the idea for our first baby product back in 2007, we never dreamed we would create one of Australia’s most recognized baby brands. We had a big vision and a solid plan, but the reality is simply put - unreal. We pinch ourselves that we have created a company employing the best people across product design, marketing, sales, finance and operations. We know firsthand that becoming a parent is an exciting and at times daunting process. What you need when you leave the house, travelling with kids, starting solids, feeding on the go, storage options, all present little challenges for parents and kids. For b.box these represent opportunities. Opportunities to design products that make parents lives easier and empower kids to be more independent. What makes b.box unique is the thought we give to design, functionality and aesthetic. We approach product design differently, including parents, retailers and of course kids into our design process.