Only the best outdoor gear for your best friend! How did it all begin? Of course it began with Loki, the white fluffy pup all over our website. He inspired us to explore places we would have never seen. Climb mountains we didn't know existed. And exploring new sports we could do together. We have always been active and therefore are all kitted out in great outdoor gear. So we wanted the same for Loki. Suitable and reliable gear that fulfills a purpose and lasts a lifetime. So we went to work.