Transparency Market Research

Fresh Meat Packaging Market Demand and Analysis

Since it is suspected that the novel coronavirus may have originated from animals, stakeholders have become more aware about maintaining the safety of meat. There is a high chance of transmission of COVID-19 from food and food packaging. Hence, companies in the fresh meat packaging market are educating their logistics partners and other stakeholders in the value chain to avoid cross contamination while packaging the meat. Good food safety practices recommended by the World Health Organization (WHO) are being followed by companies in the fresh meat packaging market. Since COVID-19 has led to a dip in meat consumption, companies in the fresh meat packaging market are rethinking their online marketing and sales strategies to boost product uptake via eCommerce. Packaging companies are encouraging consumers to disinfect food packaging surfaces with household sanitizers to ensure safety.