Questudio Digital Commerce Solutions

Pim Tool

Product Information Management (PIM) is a software-based framework that is used in the business world to achieve controlled product information among all stakeholders involved in the product. The product information management (PIM) system is unavoidably introduced into the product business because the volume of reports associated with the product life cycle must be managed in a controlled environment. In most cases, a PIM Tool is a centralised software solution that is used to create catalogues and distribute product data across numerous accounts, such as sales and e-commerce channels, in order to boost product information management. Channel marketers can leverage the product catalogue to suit market demand if they have access to managed data. Businesses that implement PIM tool are better positioned to provide key customer experiences to their customers.