Brandlab.nyc

Brandlab.nyc

Welcome to Brandlab, a physical hub and content creation laboratory, housed within Collab’s 14,000 sq. ft. fabrication lab and innovation studio. Brandlab is an experiential space that combines state-of-the-art rapid prototyping and advanced manufacturing equipment with a photo studio, designing and manufacturing branded merchandise, reinventing how brands promote and merchandise their companies. Brandlab is the brainchild of Adina Levin, who has been designing and manufacturing products and experiential installations since 1999. In that year, she formed Company Boutique, an agency established to manufacture branded merchandise and interactive experiences for clients such as Hearst Corporation, L’Oreal, Viacom, Time Inc. and Conde Nast. With offices in New York and Hong Kong, the combined design and manufacturing capabilities gave her company a competitive advantage, allowing it to create the merchandise and branding for Kids.