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Rolex SA is a Swiss company

Rolex, a status symbol of entire generations, a classic, a story that made the Geneva Maison famous, fundamentally based on two magical words, Oyster and Perpetual, the first dates back to the distant 1926 and is synonymous with the first truly waterproof case produced by the watchmaking industry, the latter is much more recent and identifies the revolutionary rotor mechanism that founded the dynasty of modern automatic winders.