Tom Melbourne
@tmelbourne
A Salesforce-Native utility app on the AppExchange for a marketplace approach to new lead / prospect / opportunity distribution. Instead of new opportunities being assigned to sales reps, SDRs add their prospects to an internal marketplace; sales reps choose which leads they want to pursue BEFORE they start to work them. This model puts the sales rep in control of curating their pipeline and removes the subjective quantity vs. quality and accepted to pipeline constraints. Giving SDRs an objective framework and clear demarcation line allows them to focus on qualifying leads. With the ability to choose their prospects that are best suited for them, sales reps are excited, motivated and able to connect with their customers on a deeper level. OpnMkt (Open Market) is more than just a sales effectiveness tool. Its completely reimagining the status quo. Sales teams are made up of people; lets invest in them like the individuals they are. Put the human-to-human back into B2B and empower
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