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If you’re running a digital marketing campaign and you haven’t dived into TikTok yet, you’re missing out. TikTok isn’t a trend that’s going to die. It’s yet again on the path to becoming the most popular social media platform in 2022 and TikTok ads agencies can help you achieve your goals. Market research shows that 49% of consumers depend on influencer recommendations and 40% of people surveyed made a purchase after seeing it on social media. It just so happens that TikTok has the highest rates of engagement on all global social media platform powerhouses. With 167 million TikTok videos watched in an internet minute, there are endless opportunities for people to see your brand. The majority of TikTok users access the app every day, spending an average of 858 minutes on the app each month.

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