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Vineeta Singh is the Co-founder and CEO of SUGAR Cosmetics, A woman who took the firm to the pinnacle of success. At what moment in life would one be deemed to be successful? Getting into a very prolific institute? Getting a package worth Crores? Well for Vineeta Singh, the struggle started after that. Vineeta Singh who graduated from IIM Ahmedabad and turned down the offer of an investment banker worth Rs. 1 Crore wanted more from life. Vineeta Singh Is Born For Entrepreneurship At the age of 17 that Vineeta Singh was first told to be an entrepreneur. Never did she know that the journey would be this hard. Moving to Bombay at the age of 23 and staying in a tiny house that flooded easily, wasn’t the best start for vineeta Singh. Well, life had ‘Sugar’ planted for vineeta at the end of hardships. There were days that she couldn’t go out due to financial constraints. Just like everybody else vineeta Singh would also dwell on her struggles and go on a self-doubt spree about the job

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