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In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? The good news is that “viral status” is totally achievable. It’s not something you need to leave to chance, but you don’t need to be a content marketing expert to create viral content, either. Instead, you just need to know how viral content works. You need to understand what makes content inherently shareable and apply that knowledge to your own campaigns.

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