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Last week at SaaStr Annual 2023, the spotlight was on a central issue that has everyone talking: the complexity and necessity of effective personalization. While our booth was focused on the overuse of buzzwords like “unlocking revenue with AI,” what became evident was that these aren’t just trendy phrases. They encapsulate a pressing need within the industry. However, the crucial point we emphasized is that playbook personalization, when driven by real-time data and AI, offers a tangible solution to this pervasive challenge.

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