Bundling for the Win: How Naturabloom Turned Cost Pressure

Naturabloom is a UK-based female cosmetics brand, offering vibrant nail polish colors that aim to redefine beauty standards. The brand's commitment to innovation and affordability positioned its products under $10, making them accessible to a broad consumer base. However, this pricing strategy created unique challenges in the competitive beauty marketplace. Here’s why:

Category: Health > Cosmetics Upgrade Options