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In our fast-paced digital world, social media seems like the most effective path for marketing to consumers. It’s at least the most prominent. New and updated platforms like Facebook, Instagram, and TikTok promise quick results to their users. But anyone in-the-know understands that email marketing is still the most effective tool out there. It’s not even close. IDC says that email marketing is 40 times more effective in acquiring new customers than Facebook and Twitter combined.

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