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At some stage in your business, if it hasnt happened already, you may wish to consider doing email marketing to communicate regularly with your customers. Now before you rush to explain that all the cool kids are using social media, bare in mind that when done correctly, email is still one of the easiest and cheapest ways to promote your business and keep your customers informed online. This simple communication tool will never die out in our lifetimes, and its the perfect way to stay top-of-mind by sending regular emails to let your loyal customers know when they can take advantage of sales, promotions, events, and encourage them to shop more often just by getting in their inbox.
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