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In todays digital landscape, user-centricity has become the driving force behind successful product development and growth strategies. Businesses are shifting their focus from mere lead generation to understanding and nurturing engaged users who derive value from their products. This paradigm shift has given rise to the concept of a Product Qualified Account (PQA) model. In this blog post, we will explore the essence of a PQA model, its benefits, and how you can create one to drive sustainable growth for your business.
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