Understanding Ad Fatigue: How to Keep Your Audience Engaged

In today’s digital marketing landscape, one of the most critical challenges that brands face is keeping their audience engaged. With the average person being bombarded by hundreds of ads every day, it’s no wonder that consumers are experiencing ad fatigue. This phenomenon occurs when your audience becomes so accustomed to seeing ads that they become indifferent or even annoyed by them, leading to decreased engagement and conversion rates.

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