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If youre running a business, youve probably heard the advice: build your email list. And its trueemail marketing remains one of the most effective ways to connect with customers, nurture relationships, and drive sales. Unlike social media, where algorithms change constantly, your email list is an asset you truly own. Done well, email campaigns can deliver an incredible return on investment, sometimes as high as $36 for every $1 spent. But heres the challenge: getting it right isnt as simple as hitting send. Between audience segmentation, automation, design, and data tracking, email marketing takes time, strategy, and technical know-how. Thats where a Mailchimp consultant comes in.
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