The importance of financial forecasting in times of uncertainty

Many founders and CEOs have seen their business plans upended by COVID-19. That’s because very few contingency plans accounted for the scale and nature of the disruption we’re all experiencing. In fact, even many of the largest and best managed public companies withdrew their guidance as the full impact of the pandemic became clear. The question is if they can’t foresee how their companies will perform in the short term, then how can investors be expected to gauge the value of those businesses?

Category: Business > Business-finance Upgrade Options