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It’s a crucial stage you cannot overlook. For example, consider that you are promoting a double-cheese chicken burger to a group of only vegetarians. Unless a few of them decide to stop being vegetarian, it will never be marketed. Contrarily, it is considerably simpler to promote a group of non-vegetarians and boost sales of chicken burgers. You can only do that when you know who your target audience is. The same principles apply to all businesses.

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