Marketing Automation for Lead Generation: Things You Should

Marketing automation is booming and there’s no doubt about that. If you’re a B2B marketer or have a business, you must understand that marketing automation is crucial for lead generation and company growth. Recent research conducted by Gartner’s software advice has shown that 50% of the small businesses and startups rely on marketing automation to perform a number of repetitive tasks. The surveys have found out that more than 30% of stars are considering marketing automation to automate their business workflows.

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