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The Better Business Bureau (BBB) is a nonprofit organization established to promote trust and transparency in the marketplace. With a mission to advance marketplace trust, BBB sets high standards for ethical business behavior and helps consumers make informed purchasing decisions. Through its accreditation program, BBB recognizes businesses that meet these standards and provides a platform for resolving disputes between consumers and companies. By providing consumers with reliable information, BBB aims to foster a fair and trustworthy marketplace. With a strong focus on consumer protection and education, BBB plays a vital role in enhancing consumer confidence and shaping ethical business practices.
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