Combining a sales team with a PLG motion - Coho AI

“Product-led growth” is the latest trend in B2B SaaS, but is it the end-all solution for driving growth and success? The concept of product-led growth is based on the idea that the self-guided product experience in B2C can be applied in the B2B space. However, relying solely on the product to drive growth may have its limitations in a B2B context.