Customer Segmentation The Evolution and Future of Customer

Customer segmentation continues to be a cornerstone strategy for businesses, providing invaluable insights for targeted engagement and product development. Initially limited to optimizing marketing campaigns, segmentation has expanded its horizons, now playing a crucial role in enhancing user experience and guiding product development. But what exactly does the future hold for customer segmentation, especially with advancements in AI? This article will explore the dual purpose of customer segmentation, its future trajectory with AI, and delve into the types of segments commonly used in the industry.

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