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SmashingLogo is a site that makes easy and creative logos. They think that it should be easy to recognize, and to recall a good business name, and to do that it is necessary to have a nice logo. Choosing short and punchy names that will not easily be forgotten by customers is wise. For the company, a tagline is as important an asset as a good logo. It's not generally critical; however, it might be the contrast between your image, and the remainder of the organization appealing and not very long ought to be a decent slogan.

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