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Without understanding the current user problems, rightsizing a UX Strategy is like swimming in the dark. A discovery phase grounded on the principles of UX is the answer to turn the tide. Crafting the end-user experience begins with Discovery. Understanding the goals and defining the exact problem is the key to formulating the customer-centric UX strategy, involving Problem Definition and User Research Workshops, Competitive Analysis, User Journey Mapping, etc.

Published by Pringlerobotics

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